Rauw Alejandro

Raúl Alejandro Ocasio Ruiz, known professionally as Rauw Alejandro, is a Puerto Rican singer, songwriter, and dancer. Known for his versatility and innovative blend of reggaeton with pop, R&B, electronic music, and traditional Caribbean styles, he is one of the leading figures in contemporary Latin urban music. His accolades include two Latin Grammy Awards, two Billboard Latin Music Awards, and five Grammy Award nominations. Born and raised in San Juan and Carolina, Puerto Rico, Alejandro was introduced to music at an early age by his guitarist father and backing vocalist mother, who exposed him to artists like Elvis Presley and Michael Jackson. He initially pursued a career in soccer, playing for the Puerto Rican national team and receiving a sports scholarship, before an injury led him to focus on music full-time. He began uploading songs to SoundCloud in 2014 and signed with Duars Entertainment in 2017. His breakthrough came with the 2018 remix of "Toda" featuring Cazzu, Lenny Tavárez, and Lyanno, which became a major streaming hit and introduced him to a wider Latin American audience. He followed with collaborations with artists like Ozuna, Nicky Jam, and Chencho Corleone, which further solidified his presence on urban music charts.